Discuss technology, P2(U24)

Learning outcome 1 (U24) - Understand the products that are produced within and across media industries.

Definition of Convergence - As a result of the internet becoming very popular convergence is when new media/technology is made as well as products and services that have emerged in digital media. Technology that has evolved which makes life much easier for example the creation of smartphones because they used to be small bricks which you could only make phone cals on but now you can face call, use the internet which you can now access anywhere at any time and also now being able to download and stream Tv shows.





New technology used for advertising and marketing

As a result of new technology it means that advertising and marking has become easier to access on multiple devises and means it has become easier to create. The use of interactive adverts have become available because of converging technologies such as QR codes which means individuals can scan a barcode using there smart phone and accesses exclusive information. This really intrigues audiences and make the product much more exiting which is why advertisers have started using it a lot more. You don't just need to put advertising on billboard or on busses anymore because individuals can get a hold of it online and through many different websites. There is advertising on any online site that you go on meaning advertising has become easier to access. Also because of smart phones it is easier to market to people especially on social media because you can appeal a lot to a young target audience and get there attention. New technology now resizes the information to fit whatever screen the consumer is using meaning it has become easier to share marketing and adverting information around different people that are using multiple devices. 

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