Kate Preston Unit 20 and 24

Learning outcome 3 (U20) - Be able to produce the planned media components. This work was all completed as a group task with Poppy Gordan and Caris Forman Billboard:  This is our billboard advert that we have created for our campaign. We have put the social media on this billboard and a QR code to make it interactive which will attract the younger target audience as they spend a lot of time online. it has been created to promote the fizzy drink FizzWizzard and follows the retro theme which is what the client wanted. Magazine advert: This is our magazine advert that we have created for our campaign to advertise the fizzy drink PhizzWizzard. This has been created following the same style idea as the billboard to make it recognisable and stand out to the audience. It has been created to promote the product and encourage individuals to buy it. Advert: This is our advert that we have created for our campaign. We have created this to advertise PhizzWizzard ...

Learning outcome 2 (U20) - Be able to plan a cross media advertising campaign to a client brief. This work was all completed as a group task with Poppy Gordan and Caris Forman Resources Hardware - HD camera to be able to take clear videos - Tripod to achieve stability in my shots. - Lighting equipment to make the shots good quality and to add depth contour and mood to my shots. - All necessary carry cases to make sure that all equipment is protected in transit. - Access to a printing facility to be able to print out the advert for magazines and billboards. - Laptop such as a mac book pro because it is the best computing equipment for design work and editing of the video. Software - Photoshop to create the billboards as it will make them up to a good standard.  - Film cut pro to edit the video and add special effects. Genre Our advert is based on a retro theme as from my research I have found that this genre is the most popular for attracting bot...

Learning outcome 2 (U24) - Understand the behaviours skills and attributes necessary within the advertising industry. This work was completed as a group task with Poppy Gordan and Caris Forman                                                                    Art Director An art director are responsible for the visual aspect and images in magazines, newspapers, movie and television productions such as advertising. They would create the overall design of what they want it to be and direct other individuals to help develop the artwork and create the final product. Professional attributes  Creativity is an important attribute of a successful art director, this is because a key part of their job role within advertising is producing and coming up with innovative ideas for the visual elements of campaigns. As...

Learning outcome 2 (U24) - Understand the behaviours, skills and attributes necessary within the advertising industry. This work was completed as a group task with Poppy Gordan and Caris Forman Current Job roles available within the advertising industry Adverting manager Promotions manager  Marketing Manager/ Market reach analyst Copywriter  Photographer  Editor Art director Graphic designer Producer Web designer Production artist Writer Manager Supervisor Sales director Creative director Digital advertising manager Online advertising manager  Social media advertising manager Developer Photographer  Graphic Designer: Art Director: Market Researcher: Producer: Editor:

Learning outcome 1 (U24) - Understand the products that are produced within and across media industries. Definition of Convergence - As a result of the internet becoming very popular convergence is when new media/technology is made as well as products and services that have emerged in digital media. Technology that has evolved which makes life much easier for example the creation of smartphones because they used to be small bricks which you could only make phone cals on but now you can face call, use the internet which you can now access anywhere at any time and also now being able to download and stream Tv shows. New technology used for advertising and marketing As a result of new technology it means that advertising and marking has become easier to access on multiple devises and means it has become easier to create. The use of interactive adverts have become available because of converging technologies such as QR codes which means individuals can scan a barcod...

LO1 (U20) - Know how existing advertising campaigns embed advertisements across a range of media products. LO1 (U24) - Understand the products that are produced within and across media industries. (Unit 20 P1) Nike "Dream Crazy" (2018) ( Image found on google) The Nike campaign focuses on a collection of stories that represent athletes that have all been through issues/ ups and downs to be able to get to where they are now. They show some very famous athletes such as LeBron James who faced a lot of racism and Serena William who have faced issues such as almost dieting while giving birth as well as a lot of sexism and racism on and off the court. They also show very inspirational athletes that are not as well known for example 29 year old wheelchair athlete Megan Blunk who took gold in Rio 2016 and Isaiah Bid who was born without legs and at 10 years old has already become the one to beat on his wrestling team.The campaign is trying to show how the power of sport...